“A wig, for me, is not just a product – it’s a tool for healing and putting a smile on someone’s face,” says Sarune, the founder of HAIRALICIOUS. Like many women all around the world, she has also struggled with hair loss while expecting her first daughter. Back then, a decade ago, finding good quality, affordable, realistic-looking, and comfortable human hair wigs was quite a challenging task. More often than not, the product received turned out to be far from what was depicted on the store’s page, leaving her feeling disappointed. Vague and limited product descriptions, as well as inconsistencies in color and size often left her unsure about what she purchased. Even more disappointing – high price didn’t guarantee a premium quality purchase.

But everything has a way of working out in the end – in Sarune’s life, that was the start of her own brand. A brand with a dedicated team that’s all about helping others, a brand that’s transparent and fair with other women on the hair loss path.